Hi there!
My name is Dan Cakora. I've worked in the pricing world for over a decade. Over that time I've learned many tips, tricks, and tactics that have made my life a lot easier as I strive to drive profit for my employers.
My goal for this blog is to share that knowledge and hopefully help someone that has a pricing problem of their own. There will be some discussion of over-arching strategy, but the real meat and potatoes will be in practical pricing advice that you can use today. Pricing doesn't need to be a Ph.D project, after all. Small improvements can add up quickly!
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